There was a time when the business owners do not pay much attention to the reviews. However, with the passage of time, the concept has been changed and the business owners are more into getting reviews from their valuable customers. Some of the business owners have developed the practice of getting instant reviews from their customers as they have understood the importance.
Reviews are not only helpful for the business owners but for the other customers as well. You get the idea of how beneficial a service will be and how it will meet the purpose of hiring. The reviews may vary from customer experience to the product or service customer use. So, being a business owner, you should welcome every comment/review and play an active part in replying.
However, now the question is what makes a review powerful? To know the answer, you need to explore the components of a good review that are explained below.
Reviews Length Matters
It has been observed that the length of a review is linked with making the review helpful. Therefore, plan a strategy that pursues your customers to write a lengthy valuable review. This will cover the experience and the services provided by the company so that the upcoming customer could know about you. In order to get longer valuable reviews, you can have some initiative for the consumers such as some sort of coupon or a code for free shipping.
Helpful Votes by Star Rating
You do not want to aim for the negative reviews all the time. A review helps the customers to identify the products that are helpful for them. The negative reviews give a level of authenticity to the content. According to the research, more than 44 percent of shoppers do not trust the product if there is no negative review present. The negative reviews help you to give your product a major overhaul when redesigning it and makes up for a wonderful customer experience.
Visual Content Boosts Helpfulness
Most drifters and internet help-seekers love the reviews that have some kind of visual content in the review. A photo or a video in the review will increase its credibility. According to research, more than 88% of customers look for a visual content review. This also affects the conversion ratio as well. Consumers are actively seeking out the content with helpful images and photos. More customers focus on user-generated reviews and you need to make sure that you make it easy for the shoppers to submit a video or images as part of the review. The visual content in the review will be very helpful for the future shoppers.
Reviews are the backbone of a company’s reputation. Therefore, you have to work in order to get more reviews and take every review for the betterment of your business. Strive to answer every query of your customer so that you can win their trust and get a response.